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About the Phoenix

It’s like a small-town newspaper, but with a better business model – one that serves the community, not some head office!

I’ve been a journalist for more than 20 years now, working at the Calgary Sun as a reporter / editor, and writing for weeklies in Alberta.

Why did I start The Phoenix?

Shortly after moving here eight years ago, I knew the lake, the weather and everything would be great – but it was the people (so friendly!) and attending local events that made me want to be part of Peachland. A short stint at the (now former) local newspaper cemented my love for this town – I met so many dedicated, interesting, generous, community-driven, positive people that when the job suddenly ended, I was determined to keep that energy going – by doing journalism my way, from the point of view of a local. I’m not the one with all the story ideas – many times, my subscribers let me know what’s up! It’s like a small-town newspaper, but with a better business model – one that serves the community, not some head office.

When I launched, I was too small to attract advertisers, and I’m not interested in the federal government funding situations many media are involved with. Three and a half years later, The Phoenix has a few hundred paid subscribers, some regular advertisers – and a consistent message from my customers: Keep going. Yes, I’m working in a niche – not everyone cares about local news. But if you really want to know what’s going on in town, you want to support local – and you don’t mind the odd garden blog – The Phoenix is for you!

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