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For three weeks, I’ve had a problem. On your side of the screen, it didn’t look too bad, but when I checked my email the morning of Aug 23, something was wrong - I had 760 messages (Clue #1) - and each one of them was a new subscription signup. When I hit Refresh,...

I’m a quote collector and also a messy worker so although I jotted this down months ago, it caught my eye again this morning. Now that I’m five(!) months in, I’m more confident in saying this is true: Journalism - as in do the research / hit the pavement / make the...

Because I’m a small business owner too! And when you’re a local, word of mouth is everything. Telling stories is one of my favourite things to do, and when I launched The Phoenix back in March, my plan with my business profiles was to let Peachlanders know about the...

Three great things about being based on subscriptions and not ads: 🍑 I answer to YOU. Not advertisers. Not the municipality. Being subscription-based means I have the freedom to write what matters to Peachlanders. I live here too, so I actually care what’s going on....

I had just hung up the phone. It was a good interview, and a key one for that sidewalk story I just published. I was working outside on our patio table last Monday, a gorgeous afternoon. The fam had just gotten home from the beach, and as I was gesticulating about my...

Grey and cloudy - with a rainbow and blue skies at the end. It’s an analogy for my week! Visibility-wise, it’s been my slowest since The Phoenix launched. I’ve been busy behind the scenes of course, but if you look at my website and Facebook, it’s been pretty quiet...

My first job as a reporter was in the summer of 1999. I developed my black and white photos in a tiny darkroom (devastating when you screw up and lose a roll), and on production days, I’d measure out my stories, paste them on a big board for each page (forget what...

The crappy thing about making mistakes is – you don’t typically recognize it until you are in the thick of it. I found myself in the midst of a do-it-yourself dilemma a few weeks ago during a drive from my Calgary home to Vancouver. It wasn’t an easy decision to pack...

Back in October, I was really stuck. The Peachland Phoenix had a name, and very clear reason to be - even a logo. But there was something I was approaching with dread. I’m not a salesperson, and the traditional media model of advertising-generated revenue made me...